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LIC Ranked the Strongest Insurance Brand in the World — Brand Finance Insurance 100 Report 2024

LIC (Life Insurance Corporation of India) has been officially recognized as the world’s strongest insurance brand, achieving an AAA rating in the Brand Strength Index and maintaining a brand value of USD 9.8 billion. With record-breaking premium collections, market dominance, and major employee benefits, LIC continues to solidify its position as India’s most trusted and globally respected insurer.

LIC: World’s Strongest Global Insurance Brand

  • Brand Value: USD 9.8 billion (steady performance from previous year).
  • Brand Strength Index Score: 88.3.
  • Brand Rating: AAA — the highest rating for insurance brands.
  • Global Rank: #1 among the world’s strongest insurance brands.

LIC surpassed top global insurers, proving its unparalleled trustworthiness, market reach, and service excellence in the insurance sector.

Global Competition: Chinese Insurers Lead in Brand Value

While LIC leads in brand strength, Chinese giants dominate in total brand value:

  • Ping An (China): USD 33.6 billion (+4%) — #1 in brand value.
  • China Life Insurance and CPIC hold strong positions globally.
  • Allianz (Germany) and AXA (France) secure Top 5 ranks.

NRMA Insurance (Australia) recorded the highest growth with an 82% brand value jump.

LIC’s Record Premium Collection

  • LIC First-Year Premium (FY23): ₹39,090 crore — highest in India.
  • SBI Life: ₹15,197 crore.
  • HDFC Life: ₹10,970 crore.

LIC remains unmatched in new business premium generation across India.

Employee-Centric Achievements

  • 17% Wage Revision Approved: Effective from August 2022.
  • Beneficiaries: Over 1.1 lakh (110,000+) LIC employees.
  • Improved Pay & Perks: Boosts employee morale and productivity.

LIC Share Performance & Market Position

  • LIC Share All-Time High: ₹1,175 per share.
  • Most Valuable PSU in India — surpassing SBI in market valuation.
  • 5th Most Valuable Listed Company in India overall.

What LIC’s Global Ranking Means for Policyholders

  • Higher Trust & Credibility: Reinforces LIC as the safest choice for life insurance.
  • Better Product Innovation: LIC commits to continuous improvement and new offerings.
  • Superior Customer Service: Focus on policyholder-first approach.
  • Long-Term Stability: AAA rating ensures strong financial backing and claim-paying ability.

LIC’s achievement is a testament to decades of trust built among millions of Indian families. Its global leadership reflects strong governance, brand loyalty, and consistent performance in a competitive international market.

LIC continues to strengthen its legacy as India’s most trusted insurance brand—now recognized as the strongest in the world.

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